Harnessing the power of social media platforms, such as Facebook, Twitter, and Instagram can open your business up to new clients of all types. Your social media team will create content that will be posted on an organized schedule to accommodate your unique business needs. In addition, your team will engage with social media users and analyze their content, thereby allowing direct feedback from the consumers to you. Social media management and optimization can increase your consumer base exponentially via direct business-to-consumer marketing.